Legal
Security, Privacy & Compliance Overview
Last updated: May 1, 2025
PRIVACY POLICY
MY GUARDIAN LINK™
Effective Date: May 1, 2025
Company: Forward Move, LLC d/b/a My Guardian Link™
Website: myguardianlink.com
Contact: info@myguardianlink.com
Mailing Address: 2680 Vernon Drive, Green Bay, WI 54304
This Privacy Policy explains how Forward Move, LLC d/b/a My Guardian Link™ (“My Guardian Link,” “Company,” “we,” “us,” or “our”) collects, uses, stores, discloses, protects, and otherwise processes personal information when you access or use our website, mobile application, platform, urgent communication tools, trusted contact features, notification services, membership plans, group plans, customer support, and related services (collectively, the “Services”).
This Privacy Policy applies to consumer users of My Guardian Link. Separate or additional privacy terms may apply to enterprise customers, sponsor groups, referral groups, strategic partners, contact centers, central stations, vendors, business customers, or other organizations.
By using My Guardian Link, creating an account, purchasing a membership, joining a group plan, activating an urgent signal, adding trusted contacts, using location features, submitting emergency information, or otherwise using the Services, you acknowledge that you have read this Privacy Policy.
If you do not agree with this Privacy Policy, do not use the Services.
My Guardian Link is designed to support urgent communication, trusted contact notification, location sharing, response coordination, and possible escalation to a third-party urgent response contact center, central station, public safety resource, or other appropriate resource when available and appropriate.
My Guardian Link is not 911. My Guardian Link is not a police department, fire department, ambulance service, public safety answering point, government emergency service, emergency medical provider, security company, or law enforcement agency.
Because the Services are designed for urgent communication and response support, certain features require the collection, use, transmission, disclosure, and retention of personal information, including sensitive information such as precise location, emergency contact information, alert details, incident messages, optional emergency profile information, and communication records.
If you activate an urgent signal or use certain features, we may share relevant information with trusted contacts, emergency contacts, caregivers, Urgent Response Coordinators, contact centers, central stations, public safety resources, roadside providers, group administrators, service providers, or other authorized recipients as reasonably necessary to provide the Services.
We may collect the following categories of information, depending on how you use the Services, your device settings, your permissions, your plan, and applicable law.
We may collect:
We may collect information about individuals you add to the Services, including:
This may include names, phone numbers, email addresses, relationship descriptions, and other information you choose to provide.
You are responsible for obtaining permission from any person whose information you provide to My Guardian Link.
My Guardian Link is a personal safety and emergency response application designed to protect users during emergencies by connecting them with trusted contacts and authorized Urgent Response Coordinators.
The application uses background location only during an active emergency alert when the user has initiated an Urgent Assist event.
Background location allows My Guardian Link to continue updating the user’s location if the application is minimized, the screen is locked, or the user switches to another application while an emergency is in progress.
Without background location permission, trusted contacts and authorized response personnel would no longer receive updated location information after the application leaves the foreground, significantly reducing the effectiveness of the emergency response.
Background location is a core safety feature of the application.
Background location is used only after the user intentionally activates an emergency alert.
Examples include:
Background location is not used during normal daily use of the application.
The application does not continuously monitor or track users.
Location sharing begins only after an emergency alert has been activated.
Background location sharing automatically stops when:
During emergencies, users frequently:
If Android stops providing location updates after the application leaves the foreground, responders may lose the user’s current location.
Background location ensures:
Foreground location is used when the user:
My Guardian Link may collect:
Location information may be shared only with authorized recipients, including:
Location information is never sold.
Location information is never shared for advertising purposes.
Users remain in complete control of location permissions.
Users may:
If background location is denied, users can still send emergency alerts while the application is open.
However, live location updates will stop when the application leaves the foreground.
Users remain in complete control of location permissions.
Users may:
If background location is denied, users can still send emergency alerts while the application is open.
However, live location updates will stop when the application leaves the foreground.
While background location sharing is active, Android displays a persistent notification indicating that My Guardian Link is actively sharing the user’s location during an emergency.
The application’s Privacy Policy clearly explains:
Before requesting Android’s Allow All the Time permission, My Guardian Link displays the following disclosure:
Stay Protected During an Emergency
My Guardian Link uses your location to share your live location with your trusted contacts and authorized response coordinators during an active emergency.
If you allow background location, your location can continue updating even after you leave the app, helping responders locate you if you cannot keep the app open.
My Guardian Link does not continuously track your location and does not use your location for advertising.
Buttons:
The Play Console Data Safety section should declare:
Item / Response
Collects Precise Location: Yes
Collects Approximate Location: Yes
Location Shared: Yes
Shared With: Trusted Contacts, Authorized Response Coordinators, Emergency Monitoring Services
Purpose: App Functionality, Safety Features, Emergency Response
Data Encrypted in Transit: Yes
User Can Request Deletion: Yes
Data Sold: No
Advertising Use: No
Background Location: Yes
The application uses the following Android permissions:
My Guardian Link is not a location-tracking application.
It is a personal safety application that uses location exclusively to support emergency alerts initiated by the user. Background location is requested only to maintain live location sharing during an active emergency, enabling trusted contacts and authorized response personnel to locate and assist the user if they are unable to keep the application open.
This permission is essential to the core functionality of the application and is not used for advertising, analytics, profiling, or continuous background tracking.
This document, together with the updated Privacy Policy and the in-app disclosure, satisfies Google’s primary review requirements for applications requesting ACCESS_BACKGROUND_LOCATION and gives reviewers a clear explanation of why the permission is necessary for My Guardian Link’s emergency response functionality.
When you use urgent communication features, we may collect:
We may collect:
We may collect and maintain records of communications involving the Services, including:
The Services may allow you to provide optional information that may help trusted contacts, caregivers, response partners, public safety resources, or other authorized recipients understand your situation.
This may include:
You should only provide information that you are comfortable having used and disclosed as necessary to support urgent communication, trusted contact notification, response coordination, escalation, customer support, legal compliance, and incident records.
We may collect or receive information related to payments and billing, including:
We generally use third-party payment processors to process payment card information. We do not intend to store full payment card numbers unless expressly stated and handled through appropriate payment-security controls.
We may receive information from:
If you join or are invited to a group, sponsor group, referral group, family plan, employer plan, organization plan, or other multi-user arrangement, we may collect information from or disclose information to the group owner, sponsor, administrator, onboarding contact, billing contact, or authorized representative.
This may include:
The amount of information visible to a group owner or administrator may vary depending on the type of plan and applicable agreement.
Some information processed by My Guardian Link may be considered sensitive personal information under applicable privacy laws. This may include:
We use sensitive personal information only as reasonably necessary to provide, operate, protect, improve, and support the Services; comply with law; prevent misuse; protect safety; maintain incident records; process payments; verify accounts; provide customer support; and enforce our rights.
We do not use sensitive personal information to infer unrelated characteristics about you or for unrelated advertising purposes unless expressly disclosed and permitted by law.
We may use personal information for the following purposes:
We use information to:
We may use and disclose information to:
We may use information to send:
We may use information to:
We may use information to:
We may use and disclose information to:
We do not sell user lists or individual personal information as a standard business practice.
We may share personal information only as described in this Privacy Policy, as authorized by you, as reasonably necessary to provide the Services, or as permitted or required by law.
When you activate certain features, we may share information with your trusted contacts, emergency contacts, family members, caregivers, or other recipients you have added.
This may include:
We may share information with Urgent Response Coordinators, contact centers, call centers, response partners, or strategic partners who help provide the Services.
This may include account information, location, incident details, messages, call information, trusted contact information, emergency profile information, and event logs.
When an event is escalated or when reasonably necessary for safety, we may share information with:
We do not control how public safety resources or third-party emergency providers process information after they receive it.
If you participate in a group plan, sponsor group, referral group, family plan, employer plan, organization plan, or other multi-user arrangement, we may share limited information with the applicable group owner, sponsor, administrator, onboarding contact, billing contact, or authorized representative.
This may include information necessary to manage the plan, billing, roster, invitations, onboarding, membership status, support, and compliance.
We may share information with vendors who help us operate the Services, including:
These providers are authorized to use information only as needed to provide services to us or as otherwise permitted by law and contract.
We may disclose information if we believe disclosure is necessary or appropriate to:
We may disclose or transfer information in connection with a merger, acquisition, financing, investment, reorganization, bankruptcy, sale of assets, corporate transaction, or similar business event.
If such a transfer occurs, the receiving party may continue to use the information as described in this Privacy Policy unless otherwise required by law.
We may share information with your consent, direction, or authorization.
Precise location data is essential to certain My Guardian Link features.
We may collect and use precise location data to:
We may collect location when:
You may disable location permissions through your device settings. However, disabling location may impair or prevent important Services from working.
My Guardian Link does not guarantee location accuracy or availability.
My Guardian Link relies on communications to provide the Services. We may collect and process information related to:
Message and data rates may apply. Message frequency varies. Carriers are not liable for delayed or undelivered messages.
You may opt out of certain non-essential communications. However, opting out of operational, SMS, phone, push, location, or urgent communication features may limit or disable important Services.
If you reply “STOP” to certain text messages, you may stop receiving texts from that messaging program. If you reply “HELP,” you may receive assistance information. Because My Guardian Link relies on communications to provide service, opting out may impair your ability to use urgent features.
The Services are intended for adults or for minors under the supervision and consent of a parent or legal guardian.
Children under 13 may not create accounts directly. A parent or legal guardian must create, manage, and consent to any child profile, minor account, or family-managed account for a child under 13.
Users between 13 and 17 may use the Services only with the consent and supervision of a parent or legal guardian, unless otherwise permitted by applicable law and approved by My Guardian Link.
Parents and guardians are responsible for:
We do not knowingly allow children under 13 to create accounts directly. If we learn that a child under 13 has created an account without proper parental or guardian consent, we may delete or suspend the account.
My Guardian Link relies on communications to provide the Services. We may collect and process information related to:
Message and data rates may apply. Message frequency varies. Carriers are not liable for delayed or undelivered messages.
You may opt out of certain non-essential communications. However, opting out of operational, SMS, phone, push, location, or urgent communication features may limit or disable important Services.
If you reply “STOP” to certain text messages, you may stop receiving texts from that messaging program. If you reply “HELP,” you may receive assistance information. Because My Guardian Link relies on communications to provide service, opting out may impair your ability to use urgent features.
You may choose to provide optional medical, caregiver, disability, cognitive, or emergency profile information.
This information may be used and disclosed when reasonably necessary to provide the Services, including trusted contact notification, coordinator response, central station escalation, public safety escalation, caregiver coordination, customer support, incident records, safety, legal compliance, and misuse prevention.
You should not provide optional medical or emergency information unless you understand that it may be shared with trusted contacts, caregivers, response coordinators, central stations, public safety resources, group administrators where applicable, service providers, or other authorized recipients as reasonably necessary.
My Guardian Link is not intended to provide medical diagnosis, treatment, medical monitoring, medical advice, or emergency medical services.
Payments may be processed by third-party payment processors. We may receive limited payment-related information, such as transaction confirmation, subscription status, billing address, payment method type, last four digits of a card, renewal status, cancellation status, refund status, and chargeback information.
We use payment information to:
Your payment processor may process your information under its own terms and privacy policy.
We may use cookies, pixels, SDKs, analytics tools, log files, and similar technologies on our website, mobile app, landing pages, and marketing systems.
These technologies may help us:
Where required by law, we will provide choices or consent tools for certain cookies, analytics, advertising, or tracking technologies.
We do not use sensitive urgent signal information, precise location related to emergency use, optional medical information, or emergency incident details for unrelated advertising purposes.
We may use contact information and limited usage information to send marketing communications about My Guardian Link products, services, features, offers, training, or updates, where permitted by law.
You may opt out of marketing emails by using the unsubscribe link or contacting us. You may opt out of certain text marketing programs by replying “STOP,” where applicable.
Even if you opt out of marketing, we may still send non-marketing communications, including account notices, urgent service messages, security notices, billing notices, renewal notices, legal notices, and operational communications.
We do not sell individual personal information or user lists as a standard business practice.
We retain personal information for as long as reasonably necessary to provide the Services, maintain accounts, support urgent communication records, comply with legal obligations, resolve disputes, enforce agreements, prevent misuse, maintain security, support insurance and legal defense, and operate our business.
Retention periods may vary based on the type of information, account status, legal requirements, safety needs, operational needs, and whether the information is part of an incident record.
Information Category General Retention Approach
Account information Retained while account is active and for a reasonable period after closure
Subscription and billing records Retained as required for tax, accounting, audit, payment, and legal purposes
Trusted contact information Retained while active in the account and for a reasonable period after removal or account closure
Urgent signal and incident records Retained for safety, legal, insurance, compliance, dispute, training, and operational purposes
Location data tied to incidents Retained as part of the incident record
Optional medical or emergency profile information Retained while active in the account and for a reasonable period after removal or account closure
Customer support records Retained for support history, quality assurance, legal, and operational purposes
Security logs Retained for security, fraud prevention, audit, and system integrity purposes
Marketing records Retained until opt-out or as otherwise permitted by law
We may retain information longer where required or permitted by law, including for legal holds, investigations, disputes, insurance claims, public safety matters, tax obligations, audit requirements, or enforcement of our rights.
When information is no longer needed, we may delete, de-identify, anonymize, or aggregate it.
We use reasonable technical, administrative, and organizational safeguards designed to protect personal information.
Safeguards may include:
However, no mobile app, website, device, network, database, cloud system, transmission, or storage method is completely secure. We cannot guarantee absolute security.
You are responsible for maintaining the security of your device, account credentials, phone number, email account, app permissions, and operating system.
Notify us promptly if you believe your account, device, trusted contact list, phone number, or credentials have been compromised.
If we become aware of a security incident involving personal information, we will evaluate the incident and take steps required by applicable law.
Where legally required, we will notify affected users, regulators, law enforcement, business customers, partners, or other required parties.
Notification timing, content, and method may vary based on applicable law, the nature of the incident, the type of information involved, law enforcement needs, and remediation efforts.
Depending on where you live and applicable law, you may have choices regarding your personal information.
These may include the right to:
Some rights may be limited by law, safety needs, public safety obligations, legal obligations, incident record retention, security needs, fraud prevention, billing obligations, contractual obligations, or our need to maintain records for legal defense, insurance, compliance, or dispute resolution.
To submit a privacy request, contact us at:
Privacy Email: info@myguardianlink.com
Mailing Address: 2680 Vernon Drive, Green Bay, WI 54304
Website: myguardianlink.com
We may need to verify your identity before processing a request. Verification may require information such as your name, email address, phone number, account information, or other information reasonably necessary to confirm your identity.
If you submit a request on behalf of another person, including a minor, family member, or legally represented individual, we may require proof of authorization.
We will respond within the time required by applicable law.
This section applies to California residents where the California Consumer Privacy Act, as amended by the California Privacy Rights Act, applies.
We may collect the following categories of personal information:
We collect and use personal information for the business and commercial purposes described in this Privacy Policy, including service delivery, urgent communication, trusted contact notification, location sharing, response coordination, billing, customer support, security, fraud prevention, legal compliance, and service improvement.
We may disclose the categories of personal information listed above to the categories of recipients described in this Privacy Policy, including trusted contacts, response partners, contact centers, central stations, public safety resources, service providers, group administrators, payment processors, legal and compliance providers, and other authorized recipients.
We do not sell user lists or individual personal information as a standard business practice.
If any use of cookies, pixels, SDKs, analytics, or advertising technologies is considered a “sale” or “sharing” under California law, we will provide legally required opt-out rights and notices.
We use sensitive personal information only as reasonably necessary to provide the Services, protect safety, process payments, maintain security, prevent misuse, comply with law, and perform other permitted purposes.
California residents may have the right to:
To exercise these rights, contact us using the information in this Privacy Policy.
Residents of certain U.S. states may have privacy rights under applicable state privacy laws.
Depending on your state, these rights may include:
We will honor applicable state privacy rights where required by law.
Residents of certain U.S. states may have privacy rights under applicable state privacy laws.
Depending on your state, these rights may include:
We will honor applicable state privacy rights where required by law.
If you are located in Mexico, this Privacy Policy is intended to serve as a privacy notice for personal data processed by My Guardian Link, subject to applicable Mexican personal data protection law.
We may collect and process personal data for the purposes described in this Privacy Policy, including account creation, urgent communication, trusted contact notification, location sharing, response coordination, subscription management, customer support, legal compliance, security, and service improvement.
Sensitive personal data may include precise location, emergency incident details, optional health or emergency profile information, and information about minors where applicable.
By using the Services and providing personal data, you acknowledge the processing described in this Privacy Policy.
You may have rights to access, rectify, cancel, or oppose certain processing of your personal data, and to revoke consent where permitted by law.
To exercise privacy rights, contact us using the information in this Privacy Policy.
A Spanish-language privacy notice may be provided for users in Mexico where required or appropriate.
My Guardian Link is based in the United States. Personal information may be collected, processed, stored, or transferred in the United States and other countries where we or our service providers operate.
Privacy laws in those countries may differ from the laws of your state, province, or country.
Where required by law, we use appropriate safeguards for international transfers.
Some browsers or devices offer “Do Not Track” or similar signals. There is no uniform industry standard for responding to all such signals.
Where required by applicable law, we will honor recognized opt-out preference signals, such as Global Privacy Control, for applicable browser-based sales or sharing opt-outs.
We may create or use de-identified, aggregated, or anonymized information for analytics, research, reporting, service improvement, business planning, security, and operational purposes.
We will not attempt to re-identify de-identified information except as permitted by law, such as to test whether de-identification measures are effective.
We may use automation, analytics, or software tools to support account management, customer support, fraud prevention, incident logging, routing, service improvement, quality assurance, or operational efficiency.
We do not use automation as a substitute for 911, public safety judgment, medical diagnosis, legal advice, or guaranteed emergency dispatch.
If we use artificial intelligence or automated tools in a way that materially affects users, we will provide additional disclosures where required by law.
Because My Guardian Link supports urgent communication, we may disclose personal information to law enforcement, public safety agencies, emergency responders, regulators, courts, attorneys, insurers, or other parties when we believe disclosure is necessary or appropriate to:
We may also preserve and disclose incident records, timestamps, location information, messages, call notes, escalation records, and related information in connection with legal claims, investigations, insurance matters, disputes, or compliance obligations.
Some users may use My Guardian Link in sensitive personal safety situations, including domestic violence, stalking, harassment, abuse, coercive control, workplace threats, campus threats, caregiver concerns, or other vulnerable circumstances.
Users should carefully manage device security, account credentials, location permissions, trusted contacts, notification previews, shared devices, family plans, and group plan visibility.
My Guardian Link cannot guarantee that another person will not gain access to your device, account, notifications, emails, SMS messages, trusted contact alerts, or location information if they have access to your phone, credentials, shared account, device backup, app store account, cloud account, or communications.
If you believe your account or device is being monitored or controlled by another person, contact customer support from a safe device or trusted communication channel when possible.
The Services may include links to third-party websites, app stores, payment processors, mapping services, SMS providers, phone providers, trusted contact tools, roadside providers, central stations, public safety resources, or other third-party services.
We are not responsible for the privacy practices, security, content, availability, or actions of third parties.
You should review the privacy policies and terms of any third-party services you use.
We may update this Privacy Policy from time to time.
The updated Privacy Policy will be posted through the website, app, account portal, or another reasonable method. The “Effective Date” will indicate when the Privacy Policy was last updated.
If we make material changes, we may provide additional notice or request consent where required by law.
Your continued use of the Services after an updated Privacy Policy becomes effective means you acknowledge the updated Privacy Policy.
For privacy questions, requests, or concerns, contact:
My Guardian Link™
Forward Move, LLC
2680 Vernon Drive
info@myguardianlink.com
(920) 461-4188
myguardianlink.com
By using My Guardian Link, I acknowledge that:
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Any current user — even a free user — can create a referral group after creating a My Guardian Link account.
Access your dashboard on the My Guardian Link desktop website and, under Organization, create a Referral Group.
A referral group is for anyone who influences a prospective user to join My Guardian Link — including radio stations, nonprofits, philanthropic groups, veteran organizations, community groups, and other audience-based partners.
Start as a current user, even on the free plan.
Upload a targeted list for higher referral compensation, or leave it blank.
Promote your group to your audience, members, listeners, or community.
Compensation is paid while memberships remain active.
Examples may include veterans groups, battered women's groups, nonprofits, and other mission-driven organizations. Approval is determined by My Guardian Link support.
This is what it looks like in the Organization Portal.
Year 1
15%
Year 2
7%
Year 3
5%
Applies when a targeted list is uploaded.
Year 1
10%
Year 2
5%
Year 3
3%
Applies when the target list is left blank and users join through the referral group.
Compensation is recurring and paid monthly on active memberships only. If a user cancels, compensation stops. Special pricing and discounts must be approved and determined by the My Guardian Link support team.
Contact Support to schedule a video meeting to assist with your Referral Group.
Any current user — even a free user — can create an organization after creating a My Guardian Link account.
Access your dashboard on the My Guardian Link desktop website and, under Organization, create Protection for My Organization.
Create a Sponsor Group by uploading a list of employees or associates. My Guardian Link helps notify them for onboarding, and associates can join using the QR code, invite link, or group code.
Start as a current user, even on the free plan.
Upload a list of employees or associates.
We notify your associates to log in and create their own accounts.
Associates can join using the QR code, invite link, or group code.
An employee benefit that shows your people they are valued, protected, and never alone.
This is what it looks like in the Organization Portal.
An employee benefit that shows your people they are valued, protected, and never alone.
